Organic Choices

Branding, 2018

Organic Choices are a new start-up organic vegan food company based in London. I designed a pattern based on British flowers, to represent the home-grown organic nature of the company. The colour palette was limited to 4 colours and was also a nod to the organic ethics of the brand by using British colours, in a subtle way. This was my first graded unit for which I achieved 99%.

Process

After the research stage of each project, I come up with initial sketches to figure out the look of the brand. Here are some doodles and an initial pattern idea for this project.