Wring it Out

The fashion industry is the second-largest consumer of water, using 1.5 trillion litres of water a year and accounts for 20% of the world’s water pollution. A large majority of the clothes we wear are produced in countries with high water stress. This results in garment workers being left to drink unsafe water.

 

Just one cotton T-shirt uses 3,182 litres of water to produce. A pair of jeans uses 9,092 litres. Through calculations, it was found that these items could have provided 1,591 and 4,546 days of clean drinking water (based on drinking 2 litres a day).

 

Wring It Out is a campaign to raise awareness about the amount of water used to make our clothes and why this is a problem. The campaign aims to make people switch to clothing made from sustainable materials and reduce the amount they buy while giving back to the people who make our clothes. The campaign features a website to figure out how wet your wardrobe is and a physical campaign including posters and water-filled tanks that are displayed in shopping centres.