UK Calling is part of a group project to design branding for a UK music relief fund. We took inspiration from punk and 80s graphic design, building on the idea of punk we decided to create a campaign as well as the branding. The name originated from the song ‘London Calling’, marketing for the campaign can be changed depending on the location eg ‘Glasgow Calling’. Location based marketing means that music fans would be more willing to help out their local music industry. A protest pack was developed so that music fans can fight back against the government who are letting music crews down.